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Audio, Video Technology & Film

Broadcast/Video Production Pathway

The broadcasting and digital media industry is comprised of two major employers—radio/television broadcasting companies and movie/television production companies.  Approximately 73 percent of employed persons within the industry are in television and radio broadcasting.  Jobs within the industry are organized into five major areas:  program production (producers, film and video editors, announcers, program directors), news-related (reporters, news analysts, news directors), technical (television/video camera operators, technicians, engineers, network systems administrators), sales (advertising/marketing managers and producers of commercials), and management.

Competition for employment in the broadcasting industry is expected to be keen, particularly in large cities because of the large number of people attracted by the glamour of this industry.  While technical jobs in broadcasting often do not require a college education, management and sales occupations do require a college degree.  Most broadcast stations prefer individuals with training in broadcast technology, electronics, or engineering from technical, 2-year, or 4-year colleges. Some employers require broadcast technicians to be certified.  Relevant work-related experience, such as employment at a college radio/television station or internship at a professional station, is important for future employment in the industry. 

Workers in the industry will need to continually upgrade their skills because of rapidly changing technology.  Due to an increase in digital technology, skill in computer networks and software is especially important for potential employees.  Other new jobs are expected to be created in the movie and cable TV industries. The number of cable TV stations is expected to grow as cable companies expand the number of channels they carry.